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“We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy ‘Minion Rush’ on a daily basis.” “Gameloft did an incredible job recreating the Minions and the environments from the movies,” said Stephanie Sperber, president of Universal Partnerships & Licensing. Universal also was successful with another free-to-play game based on “Fast & Furious 6,” that Kabam produced. “Despicable Me 2” has earned $833 million at the worldwide box office since July 3.
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The games earn money when players purchase new levels or upgrade characters. Studios like Universal have embraced free-to-play as an inexpensive way to give fans of their films new ways to stay engaged with a movie’s characters while creating a significant new revenue stream for Hollywood when the film it’s based on has long left theaters.
#Minions despicable me 2 games update
First new update was El Macho’s Lair, including the film’s villain El Macho and the purple Evil Minions This month, Gameloft is adding a new beach level, seen in “Despicable Me 2,” with themed costumes like the Snorkeler Minion and Surfer Minion. The free-to-play game, produced by Gameloft, is expected to continue to perform well for Universal and Illumination Entertainment as new levels are added.
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It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. “ Despicable Me: Minion Rush,” that features characters and locations from “ Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. The Minions keep performing for Universal Pictures.